GIANT's delicious bars

In the 1990s, founder Sam Jacobi worked for a PR agency in London when he stumbled upon a recipe for Peanut Flapjacks in a magazine. His family and friends loved the bars so much that he decided to sell them throughout London. Within months, he found a bakery and named the bars "Giant Bars". They stood out for their moist texture, rich flavor, and high-quality ingredients. Each variety was carefully crafted to offer both classic and innovative flavors. Today, after 30 years and 350 million Giant Bars sold, the focus remains on quality and taste. And that's something you can taste, naturally.