Caffè Borbone

CAFFÈ BORBONE

Caffè Borbone - Just another coffee roaster?

If Caffè Borbone were just another company, it would not have achieved such rapid success. It wouldn’t be part of the daily lives of millions of Italians, nor would it partner with major national and international events, nor boast a brand-new roasting plant producing around 96 tons of premium coffee every day. In short, it wouldn’t be the leading coffee supplier in Southern Italy!

Caffè Borbone is a continuous source of innovation and inspiration, a company focused on new technologies to present Neapolitan coffee—unique and incomparable—to the world.

However, to truly understand the brand’s story, we must travel back in time to Naples in the second half of the 17th century. At that time, Naples was the first city in Italy to install running water and sewage systems in its homes. It was during this historical period that Naples developed its own coffee culture, which has been refined and enhanced in quality over the decades. To this day, coffee remains a symbol of the city and the pride of the Neapolitans.

Soon, the streets were filled with cafes that became true cultural centers. This was also the time when the famous Caffè Gambrinus was born, which still retains the charm of old Naples.

What’s the connection with Caffè Borbone?

It's no coincidence that the Caffè Borbone brand evokes the name of old Naples. The name belongs to one of Europe’s oldest royal houses, the House of Bourbon (translated from the Italian: Borbone), a noble French family that included seven French kings and other monarchs and European states. Today, the heads of state of Spain and Luxembourg are members of the Bourbon family.

The Bourbon Royal House of the Two Sicilies - The Kingdom of the Two Sicilies

In 1816, the Kingdom of Naples and the Kingdom of Sicily, located on either side of the Strait of Messina, were unified. Sicily, with its capital Palermo, and part of the southern peninsula, with its capital Naples, were part of this union, forming the largest kingdom until Italy’s unification.

Today, Caffè Borbone serves as the coffee supplier for the descendants of this noble family.

A taste of history

Savoring a cup of Borbone coffee means embracing a way of life and adopting the sacred coffee break. Bitter or sweet, served strictly in a warm cup, Borbone coffee releases its flavors with a creamy texture, strong, fruity aroma, and a very mild hint of acidity.

In short, it’s excellent coffee, and though it may not boast a centuries-old tradition like other local brands, it has quickly won the hearts of Neapolitans.

Perhaps it’s the image conveyed by this coffee, its deep roots, and the respect for the land from which it originated, but today Borbone represents Southern Italy like few other coffee brands.

Its identity is a tribute to tradition, history, and the warmth of the Neapolitan people, as well as to the culture of the entire peninsula. The company has taken the initiative to partner with some of Italy’s most important and representative artistic institutions, such as Milan’s famous “Teatro alla Scala,” symbolizing the meeting of two traditions, that of the North and the South.

A modern coffee and traditional taste

It’s no coincidence that Caffè Borbone is highly appreciated not only in Italy but also abroad. This is due to the quality of its products and its wide selection, catering to both traditional coffee lovers and users of pods or capsules.

One of the most popular blends for brand enthusiasts is NOBILE (from the Italian “Noble”), a delight made from specially selected Arabica and Robusta varieties to create a balanced taste and consistency. This results in a versatile coffee suitable for any time of day, from morning wake-up to dinner, thanks to its balanced caffeine content, providing the right amount of energy.

The NOBILE blend, in blue, is available as whole beans in the "BAR" line, ESE Pods, and Nespresso-compatible capsules. To fully experience the potential and taste nuances of this coffee, whether at home or in the office, individual portions are the best option, in which Caffè Borbone holds its own against competitors.

Caffè Borbone ESE Pods

The brand offers a selection of 44 mm pods, all compatible with the ESE system, an “open” system designed for maximum compatibility between coffee machines and individual coffee portions. The pods are also eco-friendly and compostable, with the exception of the internal packet that preserves the coffee's aromas as if freshly ground.

The pods are available in various blends, such as ROSSA, BLU (Nobile), NERA (Decisa), and ORO (Suprema). Start your day with a black pod, rich in caffeine, with a strong, bold taste, perfect for an energetic start. The ROSSA (Red) blend is ideal for those who seek intensity and character but prefer a more rounded and balanced taste. BLU (Blue) and ORO (Gold) are perfect for after a meal or a relaxing break.

Caffè Borbone capsules

The capsules are perhaps the flagship product of this Neapolitan roaster: several lines have been created to extend compatibility with all major systems, such as Lavazza's “A modo mio,” Nescafé's “Dolcegusto,” and the very popular “Nespresso.”

This is why there are various formats of Borbone capsules, all offering the same taste and quality.

The aroma selection is the same as for the pods: NERA (Decisa), strong and intense; ROSSA, a more balanced bitterness; Oro (Suprema), for a relaxing and pleasant experience; and BLU (Nobile), with a more rounded taste.

In short, different lines cover all taste nuances to satisfy every coffee lover.

Thus, there is always a capsule suited to every need, enriching each moment of the day.

The future of the company

Caffè Borbone is one of the most successful coffee roasters in Italy and abroad, especially, as we have seen, in the individual coffee portion market.

Innovation, determination, respect for the quality of raw materials and supply chain, and a strong identity rooted in equally strong tradition—these are the factors behind Caffè Borbone’s success.

It’s no surprise that Borbone coffee is among the most appreciated in Italy and worldwide, bringing with it the authentic taste of Neapolitan coffee.

An advertising campaign supported by Michelin-starred Italian chef Antonino Cannavacciuolo, marked by originality, culture, and entertainment, has secured the brand a promising future against strong Italian competition.

For two consecutive years, in 2019 and 2020, the brand won the Quality Award, a recognition given by coffee drinkers who voted Borbone capsules and its BLU blend as high-quality products.

The future of Borbone is marked by growth, improvement, but also awareness and eco-sustainability, extending from a chain of solidarity to our homes and coffee capsules.

A Coffee connected to tradition

Drinking a cup of Caffè Borbone is not only a moment of relaxation but also a sensory experience. A ritual. In Naples, the birthplace of the “Caffè Sospeso” (suspended coffee), a cup is never refused. No one, no matter their means, should be denied the pleasure of an espresso. Because drinking coffee at a café is also about chatting with friends, being part of society.

Despite its tremendous growth, Caffè Borbone has developed over the years with dedication and passion for coffee. Preserving the tradition of Southern Italian coffee does not prevent the advantages of new technologies. To produce a consistently high-quality product, attention must be paid to the latest developments. This is the only way to meet current customer needs.

Caffè Borbone’s success lies in the careful selection of raw beans and the roasting process, executed with precision and care, monitored 24/7 by automated technical support.

Try this “real coffee,” and you’ll be won over by its high quality at a more-than-reasonable price.