Lavazza

Lavazza Coffee Today

"Doing business with your heart" - a principle famously voiced by Emilio Lavazza, grandson of Lavazza's founder. These words encapsulate the spirit that guides the company, resonating deeply with coffee enthusiasts.

Lavazza's mission has always been to share the essence of Italian espresso globally. The brand's journey of excellence and innovation is rooted in over a century of knowledge, dating back to the early 1900s when Luigi Lavazza pioneered the art of coffee blending. This technique involves harmoniously combining beans from various origins to produce a rich and balanced coffee experience.

Leveraging extensive experience, superior raw materials, and advanced technology, Lavazza delivers a distinct and unparalleled flavor in its coffee, both for home and commercial use.

Lavazza's product range goes beyond espresso, offering diverse options to cater to all preferences, consumption patterns, and coffee preparation methods.

The brand's commitment is evident in its work ethic, focusing on high efficiency and a dedication to deliver coffee that appeals to varied tastes. Lavazza's dedication to quality is reflected in every aspect of its production, from bean selection to its commitment to local communities and environments.

These principles have established Lavazza as a symbol of Italian excellence worldwide, earning recognition and respect from consumers and suppliers alike.

Lavazza's Commitment

The Lavazza family upholds values of economic growth, environmental stewardship, and respect for diverse cultures and communities.

As far back as 1935, Luigi Lavazza opposed the wasteful use of unsold coffee as fuel, underscoring his commitment to environmental conservation. Today, the company focuses on sustainable development in coffee-producing regions, emphasizing quality and ethical practices.

Lavazza actively supports initiatives aimed at improving living conditions and the social and economic structures in key coffee-producing regions across Africa, Central, and South America.

Aid for a Sustainable Planet

Lavazza's commitment to sustainability is integral to its ethos. Since 2004, the company's "¡Tierra!" blend highlights its dedication to sustainable practices. This initiative has positively impacted over 3,000 farmers in eight developing countries by introducing sustainable and profitable farming methods.

The Quality Path of Lavazza Coffee

Lavazza epitomizes quality in the coffee industry, with a history spanning over a century. The brand believes in creating quality, not just controlling it. This approach encompasses everything from selecting the finest beans, ensuring optimal roasting, crafting the perfect blend, to maintaining quality packaging. Each production stage is meticulously monitored using state-of-the-art technology.

The Vision for the Future

Astronaut Samantha Cristoforetti drinks a good Lavazza coffee even in orbit"/>
Astronaut Samantha Cristoforetti enjoying Lavazza coffee in orbit: a testament to Lavazza's innovative spirit. In 1950, Lavazza pioneered the use of vacuum-packed cans for extended freshness, broadening its distribution.

Lavazza's impact extends beyond the home. In 1959, the debut of the "Autobar" at Salone del Mobile, designed by Boneschi, brought high-quality coffee to public spaces, allowing people to savor their coffee in the great outdoors at any moment.

Lavazza has always been forward-looking. Envisioned in Thierry Le Gouès' 2004 calendar, Lavazza realized its dream of bringing Italian espresso to space, serving it aboard the International Space Station a decade later.

Bar-Quality Coffee at Home

Lavazza, synonymous with quality, encapsulated in its slogan "Lavazza Paradiso in tazza." Lavazza's TV commercials, with various ambassadors, have taken viewers on a journey through the clouds of Paradise.

With Lavazza Capsules, the bar experience is brought home, offering the same rich aroma and flavor. Lavazza Blue capsules fill the home with their fragrance, ready to be savored hot or cold, in a cup or glass, catering to personal tastes.

Explore Lavazza accessories here

Coffee in the Workplace

In 1989, Lavazza introduced the Espresso Point system, revolutionizing office coffee with single-dose, pre-packaged capsules. This innovation ensures that the rich aroma of coffee is always available at work.

The Lavazza Espresso Point enlivens office coffee breaks while maintaining the quality synonymous with the brand. The scents of beans from Brazil and South Asia, encapsulated in Lavazza's unique blends, are now a staple on desks worldwide.

Certified Quality

Lavazza's journey of innovation and adherence to high standards has led to its quality system certification under ISO 9000, marking a significant milestone in its commitment to excellence.

Lavazza continues to strive for perfection.

Author: Lavazza